About Joanne Perold
Joanne is the founder and director of Faethm, where she works as a coach, facilitator, and strategic partner for organisations navigating complexity and change.
With over 15 years of experience in leadership, agile transformation, and systems thinking, she brings depth and pragmatism to every engagement.
Her approach is grounded yet expansive, drawing on agile frameworks such as Scrum, as well as adult development, coaching, and the wisdom of living systems.
Whether she’s guiding a team through strategic renewal or holding space for deep cultural shifts, Joanne blends structure with soul, helping people and organisations grow in ways that are both effective and enduring.
She is, at heart, a bridge-builder between systems and soil, process and purpose, logic and intuition. Her work is informed by a lifelong love of learning, a background that spans photography, tech, and business, and a deep reverence for nature and human potential.
Joanne believes the future of work requires more than new tools; it calls for new ways of being. Through Faethm, she helps leaders and teams design those futures with intention.
Our Team.
Meet the crew behind the scenes because great work is always a team effort. Barry, Joanne’s partner, brings his own blend of insight, support, and creativity. And let’s not forget our furry morale boosters, Harley Pooch and Bella Tricks, who remind us daily that clarity, compassion, and good humour go hand in paw.
What I do.
I help leaders and organisations make sense of complex challenges—whether they're about people, processes, strategy, or change. With over two decades of experience, I offer grounded, practical support to navigate uncertainty, drive transformation, or figure out what's happening. Big changes can feel overwhelming, so my approach is personal, adaptable, and empathetic.
Professional Highlights
Strategic Coaching & Facilitation
I specialise in partnering closely with senior leaders and teams, providing tailored coaching, facilitation, and consulting. My approach integrates strategic thinking, agile methodologies, and systems leadership, enabling organisations to adapt purposefully and sustainably.
Navigating Change & Complexity
Drawing from deep experience in organisational transformation, I support clients through uncertainty and change, helping them clarify strategies, shift mindsets, and unlock momentum. My methods are practical, collaborative, and focused on building capability for meaningful, lasting change.
Real-World Leadership Experience
My practice is deeply rooted in real-world leadership and consulting experience across various sectors. I bring clarity to complex challenges, leveraging proven approaches such as Virginia Satir’s Growth Model and human-centred methodologies to create impactful and enduring results.